Friday, 31 July 2009

Free design - RIP?

While I was walking home last Saturday this sign in a derelict yard caught my eye, so I took this picture . I don't know the history of this business but it got me wondering is this the price businesses ultimately pay when they offer 'free design' and 'competitive prices'? I believe people value what they pay for and if you don't put a value on it why should they? Of course they're are times when it may be appropriate to offer to prove a concept or 'use a sprat to catch a mackerel' but free designs and cheap prices sounds unsustainable to me.

As Seth Godin says on his blog on eBook design and motion graphics

If it's worth doing, it's probably worth paying to do it very well...spend the money to do it right.